Menswear is not what it once was, and it’s time to go forward by looking back

There is no more clear proof that menswear is not what it once was than what we saw earlier in November for Melbourne Cup this year. The event has such a rich history of fashion and style, and decades ago, men in Sydney and Melbourne would anticipate the event not only for the thrill of the races but as a prime opportunity to invest in new bespoke tailored suits, shirts, and ties. 

Regardless of what you feel about the horse race itself now, it is nothing short of tragic that in recent years, the fashion ritual has faded. Put it down to the rising cost of living or changing priorities, but whatever you feel is the reason for it, the Cup no longer has the magnetic influence on men’s fashion that it once did.

This isn’t to say that the allure of a new, stylish suit is gone forever — far from it. The modern man still values the confidence and refinement that only a well-fitted suit can provide. It’s just increasingly seen as an extravagance and many people are looking to purchase a suit off the rack and make do.

We would argue that that’s not the best way to look at it. The moment you see a good suit as an investment that will pay many returns over the years that you wear it is the moment that it stops looking like an extravagance and more like a necessity.

Find the right suit that fits correctly and is easy to alter over the years as a person’s body and shape changes, and there’s no need to frequently splurge on replacing “cheap” suits. Instead you’ll have something that is versatile, timeless, and capable of leaving a lasting impression and therefore opening new opportunities for you.

Consider this – do you think CEOs of companies, or entrepreneurs looking to make an impression are wearing cheap suits off the shelf? Of course not. Their goal is to make you remember them, and looking the part is a big part of that.

Saville Row, with its heritage of crafting sharp, tailored suits, embodies this philosophy perfectly. A Saville Row suit fits seamlessly into the lifestyle of the modern professional. Its classic yet contemporary designs mean it’s suitable not only for a Melbourne Cup, but for multiple high-stakes moments, from career milestones to weddings and formal events. A well-tailored suit from Saville Row becomes a staple in the wardrobe, offering a “new you” for every significant occasion.

When Quality Meets Affordability

The tailored fit and timeless cuts of a Saville Row suit means that it will not be quickly discarded or replaced. Instead, it becomes a part of the wearer’s journey—a versatile investment that grows with him over time. This is an approach that resonates with many men who are looking to maximise the value of their wardrobe, especially in uncertain financial times. 

Meanwhile, a key element of a well-tailored suit is how it makes the wearer feel. When a man steps into a suit that fits him perfectly, it isn’t just the fabric that melds to his shape—it’s his whole demeanour that changes. The suit brings out a new level of confidence, which impacts how he carries himself, how he’s perceived, and ultimately, his personal and professional interactions.

Saville Row understands that the modern man needs more than just aesthetics; he needs a suit that fits his personality and lifestyle. From their executive models to more casual yet refined pieces, Saville Row offers a range of choices that cater to men of all backgrounds and tastes. 



This Is Why We Say It’s Time For A Return To Classic Values

While trends come and go, some values remain timeless. Saville Row represents a return to the core principles of menswear: craftsmanship, quality, and style. In a world where fast fashion often dominates, but ultimately disappoints and ends up in landfill when it wears out in mere months, choosing a suit that will last becomes a statement all in itself. 

So, sure, you might not be dressing up for Melbourne Cup for much longer. And those big, public opportunities to dress up in high fashion might continue to decline as Australia becomes ever-more casual. 

But that just means that you’ll stand out all the more. Whether it’s pitching ideas to your boss, looking like you genuinely care about the people whose wedding you’re attending, or getting ready for a large milestone in your own life, finding the right thing to wear simply means looking back at the classic, timeless fashions that have helped men put their best foot forward for many generations now.